Helping Artists Find Their Audience

Our Story – Why we do it

In the 1900s, the music industry exploded, generating billions of dollars per year in revenue worldwide. This created the opportunity for the appearance of tons of intermediaries who wanted a cut of this revenue, including managers, bookers, labels, distributors, and others. Intermediaries were focused on discovering the next big talent, creating real paths for new artists to find their audience.

As the industry evolved from physical media into digital, the amount of revenue available for the industry compressed drastically, making it really hard for artists to make enough to sustain themselves. This resulted in most intermediaries focusing only on artists that have a proven track record for generating significant revenue, which created a feedback loop and destroyed any potential path for new artists to reach their audience. This is why you always see and hear the same artists everywhere over and over again. It is simply not profitable to promote new talent.

In 2020, after almost two decades of experience and education as a producer, and with enough budget from my other sources of income, I decided to launch my music career with my first album “I believe in science.” I spent tens of thousands of dollars trying to get my music in front of the right audience and mostly failed. I tried every music promotion service out there and measured concrete results for each one. I learned that most music promotion services are a complete scam, bots or not targeted enough and, in the best-case scenario, will generate some non-engaged listeners for you during a very short period of time. Clearly, the goal of most advertising services for music is just to make as much money as possible from struggling artists, while our goal as artists is to generate a constantly growing audience. I realized that I needed to find a more sustainable way to get my music in front of more people so I wouldn’t have to start from scratch every month.

I decided to create my first playlist on Spotify and started investing all my budget in promoting the playlist that included my tracks instead of promoting my tracks directly. This started to generate consistently growing monthly listeners for my music and, as a byproduct, generated streams for all the artists in my playlists. I loved this. Eventually, I was invited to join and became a top curator on platforms like Submithub, Groover, and PlaylistPush, and started generating a significant amount of revenue from listening to new tracks, providing feedback, and, if a good fit, adding tracks to my playlist. It wasn’t profitable, but it was a clear sustainable path to success.

As my playlist grew, more and more artists started submitting tracks for consideration, and eventually, I realized that I was actively helping hundreds of artists find their audience. In 2021, I decided to start recording a yearly “Best Of” DJ Set video and publish it to YouTube with a significant promotion budget. Since then, we record a new set every year, and this creates a permanent placement, streams, and revenue for the artists we chose to include.

I woke up one day and realized I had created a full path to success for rising talent based on merit and not connections. I invited other artists and important people in the music industry to join me in creating the first 100% non-profit organization dedicated to promoting new artists. We are starting with Melodic Techno and plan to evolve to other genres as budget permits.
Our efforts help independent artists reach their audience and create a path for sustainable success. As a by-product, the artists we support become a great target for labels, collabs, festivals and other industry entities looking for new artists with proven traction.

Thanks for your support,
ELEVIN